5 Benefits of an Effective Website

June 16, 2016

The fast progress in the field of technology has significantly affected the economy all over the world. Presence on the internet today is one of the crucial success factors of any business, regardless of the size of your company or the industry.  According to reports, more than 2.4 million people use the internet every day, and around 90% of those have purchased something, or contacted a company, online in the last 12 months. That is a big pond to fish from! A website is the mirror of your company, and your brand, and it needs to be engaging and attract attention.  Making a website is easy and many can perform this task. However, creating an effective website can be more difficult and you will definitely need professional help for a task like this. In an area saturated with billions of web pages it requires innovation and expertise to represent your brand effectively.

Steve Jobs, Co-Founder of Apple Inc., was notorious for asking “why” in every aspect of his business. His employees knew that they would regularly be asked why they were performing certain tasks in certain ways. The answer “everyone else is doing it” was not acceptable to Jobs. So, I ask you, why do you need an effective professional website? (Hint-the answer is NOT because everyone else is doing it!)

Attract more clients
Think of your website as a constant window that allows your clients and prospects to explore your business any time. It is your business card, your handshake, your first meeting.  It is the best way to introduce your products and services.  Internet searches from mobile phones, tablets, and laptops to find what the consumer is looking for is common place today. Engaging your customer is key! Tell them why to choose you!

Expanding your business worldwide
Most businesses have local popularity, but what about potential customers outside of your city? Your website can be accessible from anywhere in the world. No other ad medium provides such global coverage. No need to depend on a phone book entry or restricted yellow pages presentations any longer.  A good informative site will attract many people who may not have heard of you otherwise.

Customer benefits
An effective website means that your customers will have better shopping and purchasing experience. People generally prefer to do business with people they “know.”  On your site you will give people the opportunity to get to know your business and feel more comfortable with you. What better way to engage your customers and provide a direct line of communication!Your website is open 24/7, providing convenience, even when your store or office is not.  In addition, they won’t have to leave the comfort of their homes in order to make a purchase or learn more about your services.

Marketing
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of affordable marketing techniques.  A website is less expensive in the long term than print media, radio, tv or yellow pages.

Time to show off
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work. It gives you a voice to showcase your products or services, why customers should chose you, and what you do best.

 

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